Content Monitoring
Content monitoring for specific topics, keywords, phrases, industries & sub-industries, etc. We monitor the following;
- Print
- Online
- Radio
- TV
- Social Media
Daily News Summaries
We provide our clients with daily news summaries and reports from Print, Online, Radio & TV.
Digital News Archive (Print, Online, Radio & TV)
Save up some cost on paying for extra space to keep stacks of newspapers for future use. Ovaview provides an enabling platform where all news articles are stored at a central location and available for retrieval and use irrespective of time and geographical location.
Social Media Monitoring & Analytics
Social media has become a major media tool and brands need to keep an eye on conversations around themselves, their industry and competitors. Ovaview’s proprietary tools allow you to listen, track and analyze conversations by setting up a simple alert system of keywords and filters.
Compliance Monitoring & Reporting (Print, Online, Radio & Social Media)
Track specific adverts and publications in the media to ensure strict adherence to schedules and improve value for money.
Share of Voice/Media Spent
Calculate the ad efficiency of your brand against competitors in the industry via search engines, pay per clicks (PPC), broadcast, print and social media to meet all KPIs. Our monitoring systems check the brands that are getting the most publicity in a specific industry to help you align your brand offerings and increase your market share.
Competitor Benchmarking (Reviews/Analysis)
This involves analysis of current media presence, practices, performance and publicity against most successful competitors and other industry players to maintain a competitive edge. We help you track and analyze news and events to identify emerging trends, potential clients etc. Ovaview measures your performance against specific competitors (highest performing competitors) in your industry with well tailored
Media Presence Analysis & Reports (Monthly, Bi-Monthly, Quarterly)
Measure your media reputation and how it can impact consumer behavior and advertising for your organization. Knowing the result and effect of ongoing communication activities makes you strategic in your decision making. At Ovaview, we undertake qualitative and quantitative analysis of your organization’s publicity in the media with tailored recommendations.
Media Monitoring Consulting Services
Daily Communication Analysis & Recommendations
Clippings are great for tracking what is being said about you or going on in your industry but beyond that, what else? Ovaview takes media monitoring a step further by providing you with summary communications analysis as well as recommendations on next steps to protect your brand and increase your bottom line.
Media Coverage Analysis (ROI)
We tailor qualitative and quantitative analysis for your PR campaigns and brand reputation in the media. Calculate the result/ monetary value of contacts with prospective clients as well as daily relationship building activities.
Monitor earned media publicity from PR and other media campaigns
Brand analysis and reports (Brand Equity & Health Check)
It’s easy to think your brand is well known and loved by all, gone are the days when it was impossible to quantify brand equity and how it translates into profit. Ask us about our brand equity checks to know the equity level you have with your audience, how engaged/disengaged they are to your brand, what they expect from your brand and how you can set yourself apart from competitors in the industry.
